Dynamic Social & Media Content Syndication for 2nd Screen.

Connected devices have changed the way users are interacting with media: from passive and one-way to proactive and interactive. Users now comment on or recommend a TV programme and search for related information – with both friends and the wider social community. This recent development is known as 2nd Screen. Related to this is a marketing approach referred to as Content Syndication: digital content is created once and delivered together to diverse (marketing) channels. This allows for efficient content control, delivery and feedback from users. SAM will develop an advanced social media delivery platform, which is based on these two concepts – 2nd Screen and Content Syndication.

SAM provides open, standardised ways of characterising, discovering and syndicating media content items interactively. Users will be able to consume and prosume media content from different syndicated sources, using different synchronised devices, ranging from tablets, phablets and smartphones to notebooks and connected TV sets. With SAM content providers can create richer, enhanced experiences around original media content items such as television programming, TV shows and on-demand video.

Latest From SAM

  • SAM takes off

SAM takes off

  • October 16th, 2013

The SAM project launches to enable “Socialising Around Media”.
On 1 October 2013 the EU co-funded SAM project took […]

  • Other screens take over

Other screens take over

  • November 6th, 2013

Which screen are TV viewers really looking at?
A study published in Germany on multiscreen usage by InteractiveMedia and United […]

  • SAM platform revealed

SAM platform revealed

SAM reveals outline architecture for the SAM platform.
The SAM project publishes a first overview of its approach for the […]

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